What CASCADE includes.
One loop for sellers and teams.
Start with one call. Shannon helps prepare the next conversation, CASCADE reads the real transcript, and the product routes the next action to seller or manager.
WHY IT EXISTS
Your CRM records activity. CASCADE reads movement.
TODAY
CASCADE
THE BUYER ROUTE
The stack only matters because it routes action.
Read the product from left to right: context before the call, practice before pressure, evidence after the transcript, and coaching when the issue belongs to the team.
One sales call becomes the next move.
Each phase has a surface, a job, and a route. The buyer should never have to guess what CASCADE does next.
Call plan
What must this call prove?
Pre-play
Run the pressure before the meeting.
Transcript read
The real call becomes evidence.
Next action
The read chooses the right surface.
Team queue
Managers see the rep-specific drill.
THE STACK
Four layers, one buyer route.
The page below gets more technical on purpose. Start here if you want the stack; use Sales or Managers if you want the workflow.
CASCADE
The Engine
Every conversation becomes a structured call read. Buyer movement, seller execution, problem ownership, pattern extraction, and the next action are tied to the same run so the full picture is always reconstructible.
Buyer Deltas — 6 dimensions
Rapport, Problem, Trust, ROI, Likelihood, Microcommitment — each scored 0–1 per conversation, weighted into a composite that feeds the buyer score.
CIS Qualification — 6 dimensions
Problem (30%), Budget (18%), Authority (18%), Timeline (15%), Outcome (12%), Process (7%) — stage-specific baselines adjust expectations automatically.
Tribe Psychology — 4 scales
Overall, Financial, Status, Identity — mapping where the buyer sits on survival calculus and which emotional levers are active.
Seller Scoring
State management (35%), stage execution (40%), responsiveness (25%). Contamination flags are automatically zeroed at offer stage — different expectations apply.
Problem Journey
Every problem tracked through 4 stages: Detected → Owned → Urgent → Quantified. Problems that never reach Quantified are scored accordingly.
Pattern Extraction
Buying signals and risk signals with confidence scores. Network thesis weights applied so patterns that predict outcomes are weighted higher.
Deal Score Composition
65% buyer × 35% seller. Network thesis weights adjust dynamically as the system accumulates outcome data across the client base.
Audit trail
Each call read keeps its source, scores, evidence, and routed action together so the team can inspect how the recommendation was made.
ICPX
Prospect Intelligence
48 subscores across 9 categories before you dial. Website scraping, company enrichment, and confidence-graded intelligence briefs. The pre-call brief includes ready-to-use hook language personalised to the prospect's exact authority and pain profile.
Influence Delta — 10 subscores
Website quality, messaging, case study depth, testimonial strength, client logos, press, certifications, team credentials, founder authority, brand consistency.
Digital Presence — 7 subscores
Website UX, messaging clarity, personal LinkedIn, company LinkedIn, Google results, content library, podcast visibility.
Trust Assets + Social Proof — 12 subscores
Industry match, stage match, problem match, role match, quantification, recency. G2, Clutch, Google Business, LinkedIn recommendations, awards, third-party validation.
Offer Clarity — 7 subscores
Value prop clarity, pricing transparency, service differentiation, offer structure, entry point clarity, tier alignment, guarantee and risk reversal.
Authority + Demand — 12 subscores
CEO positioning, published work, speaking events, thought leadership, content publishing, social engagement, newsletter, owned media, book leverage.
Pre-call Brief — 8 sections
Headline, critical intel, ICP definition, perfect problems from your library, key questions ready to ask, the hook (4–6 sentence opener), company enrichment, confidence level.
SHANNON
Intelligence Layer
Five concentric rings of context injected into every interaction. Network intelligence, client identity, stage-specific benchmarks, rep calibration, and 23 keys of lead intelligence — all assembled deterministically so the output is always explainable.
Ring 1 — Network Intelligence
Cross-client patterns, thesis weights that self-update every 5 outcomes, Hebbian signal aggregation, 90-day temporal decay. Global learning from every deal in the system.
Ring 2 — Client Identity + Stage Context
Product card, methodology, discovery framework. Stage-specific benchmarks built deterministically from your client's real history. Updated weekly.
Ring 3 — Rep Calibration
Seller maturity level, personal delta targets, selling style profile, performance snapshot. Built once per rep via deterministic math — not LLM opinion.
Ring 4 — Lead Intelligence — 23 keys
Name, company, role, conversation history, current scores, RWV position, stage duration, last activity, next meeting, network signals, and 13 more.
Call Mode — highest-value output
6 specific priorities with state-changing questions ready to ask. 3 checkable before-you-hang-up items. Personalised motivation grounded in your actual scores.
Pre-call Psychology
Tribe scale (4 dimensions), fear profile (4 dimensions), approach tactics, memory questions, suggested flow steps, objection handling grounded in the lead's specific profile.
MCP Integration
Use Shannon directly through Claude. Pipeline intelligence in your existing workflow. Natural language access to every ring, every lead, every score.
MANAGEMENT
Staff Intelligence
Everything CASCADE measures about buyers, Management measures about sellers. Per-rep calibration confidence, personal delta targets, trajectory prediction, dimension gap analysis. The same engine pointed at your team.
Calibration Confidence
Four tiers: Insufficient → Forming → Building → Calibrated. Auto-promotes at N>100 conversations with <15% deviation from network benchmarks.
Per-Rep Delta Targets
6 dimensions per rep. Personal targets based on selling style and maturity level — not one-size-fits-all. A D-type and an S-type have different baselines.
Stage Transition Velocity
Median and p90 velocity per stage transition. Benchmark each rep against network averages to surface where deals are stalling.
Dimension Gap Analysis
Per-dimension status across the team: aligned, monitor, intervene, insufficient. Know which rep needs coaching on what before the deal is lost.
Trajectory Prediction
Time-to-target curves per dimension. Project where each rep will be in 30, 60, and 90 days based on current velocity and historical improvement rates.
Contamination Monitoring
Track seller contamination across the team. Contamination at offer stage is zeroed automatically — different expectations for different stages are enforced by the engine.
PRICING
Every plan includes the full engine.
No feature gating. No tiered intelligence. The difference is volume.
Base
For an individual seller.
- Full call read engine
- Shannon intelligence
- ICPX prospect briefs
- Intelligence Search
- Usage-based pricing
Pro
For sellers who need more analysis, reports, and context.
- Everything in Base
- More included compute
- Report Builder
- Framework management
- MCP integration
Management
For managers who want team reads and rep-specific coaching.
- Everything in Pro
- Multiple seats
- Per-rep calibration confidence
- Delta targets + trajectory prediction
- Dimension gap analysis
- Contamination monitoring
Calibration — $297
Bring your sales history into CASCADE so Shannon starts with real organisational context.
Base from $40/mo · Pro available · Full engine access
FAQ
What's a live call vs historic call?
Live calls get the full CASCADE read with coaching, buyer movement, seller scoring, and pattern extraction. Historic calls are processed for patterns and scoring only.
Do I need Calibration?
Not required, but uploading your history gives Shannon context from day one and surfaces patterns across your wins and losses.
What happens when usage gets heavier?
CASCADE is compute based. You can add more usage headroom when the work needs it, without moving the simulator into a separate feature tier.
What recording platforms work?
Any platform that produces a transcript — Otter, Fathom, Fireflies, Riverside, or paste directly.
Can I switch plans?
Upgrade or downgrade anytime. Changes take effect on your next billing cycle.
How does Management work?
It takes the same engine that scores buyers and points it at your sellers. Per-rep calibration, delta targets, trajectory prediction, contamination monitoring.
Stop guessing.
Start seeing.
Start with one conversation. See the deal read. Decide from evidence.